FIFA World Champions & professional coaches invest in coachbetter

Coachbetter, the German-Swiss sports tech startup for digitalization in professional and amateur football, reports the successful completion of its expanded Seed Plus financing round, with which Coachbetter has now raised a total of over 4 million euros.

Knife Capital I GmbH and Bogen & Partner Wealth Managers complement the renowned circle of investors from sports and business. Particular attention is also paid to the participation of Hansi Flick, who completes the round of well-known investors with his wife Silke and their joint investment fund. Fellow coach Uli Forte, former Bundesliga coach and Swiss Cup winner, and Steven Nzonzi, 2018 World Cup winner with France, are also involved in the startup.

Patrick Patzig, Co-Founder & CEO of Coachbetter says: "Hansi Flick, Uli Forte and Steven Nzonzi are much more than just investors. Their knowledge and experience are of invaluable worth to us, from which our users will also benefit in the future. For Coachbetter, coaches, especially in grassroots sports, are the key to success."

"As a professional coach, I see it as my responsibility to pass on the knowledge and experience I have gathered throughout my career. I firmly believe that amateur football forms the foundation of professional sports. By bringing innovative solutions like Coachbetter to the amateur sector, we not only strengthen the development of coaches and young players but also the entire sport of football," adds Hansi Flick

Coachbetter aims to transport the traditional coaching landscape such as coach education communication and team-management into the digital age through the use of innovative technologies. Germany's renowned football magazine, Kicker, describes the startup's solution as "Coaching 3.0". The features of Coachbetter are unique and range from training and match day planning to player development with key data and statistics, as well as video analyses. At the same time, the app offers communication features that connect coaches, players, and parents. Everyday processes and activities in football are simplified.

The new investors will use their expertise to shape the content of the platform and the football know-how of the company, which was launched in 2020 and whose platform and app are now available not only in Germany, Austria and Switzerland, but also internationally in 6 languages is, including Japanese and Polish. Top clubs such as Borussia Dortmund and SK Sturm Graz are already using Coachbetter to train players and educate coaches across the club. With the expanded financing round, the tool will now be rolled out further, with focus on the DACH region and the USA.